As a station playing Hip Hop and R&B music, WPHH solidified its position as the only Mainstream Urban station in the Hartford/New Haven market; its main competitor was Urban-leaning Rhythmic CHR WZMX (93.7 FM). Nicole Siedman served as Program Director for a short period until 2004. Mychal Maguire assumed the Program Director position thereafter. Spank Buda served as Assistant Program Director and night host for the entire duration of WPHH. Popular events included the "Hoop It Up" basketball tournament and the "Legends of Hip Hop" concert. Other DJ's on Power 104.1 were Mia Mendez, DJ Showtime, TT Torrez, DJ Londonn, and PJ.
On October 25, 2007, 104.1 again changed music formats. They returned to the previous Modern Rock format. The station was programmed similar to WRFF in Philadelphia.
On December 20, 2007 104.1 changed its calls to WURH.
During May 2008, and almost six months after Clear Channel launched "FM 104-One" (WURH 104.1 Waterbury, CT), the station finally named a PD, Becky Pohotsky, who had been the station's APD/MD and de facto PD for most of its existence.
On August 4, 2008, Clear Channel placed the station's assets into an entity called the Aloha Station Trust in order to sell off the station. This was due to Clear Channel being above the ownership limits set by the Federal Communications Commission (FCC). These limits were imposed when Clear Channel was officially taken private by Bain Capital Partners on July 30, 2008.
On Feb. 19, 2009, Ledyard, Conn.-based Red Wolf Broadcasting Corp. announced that it had agreed to buy WURH for 8 million dollars. Red Wolf's owner, John Fuller, said the station would join his other radio properties, including WBMW (106.5 FM) and WWRX (107.7 FM), both of which serve the New London, Conn., market. On May 14, 2009, local ownership Red Wolf Broadcasting took over control of the station. Their first action was to revert the station back to its WMRQ call letters, and modified name "Radio 104.1", which call was used by the station from 1995 to 2003, during its first run with Modern Rock.
Under the direction of Brian Ram, who serves as WMRQ's VP/Programming, the alternative rock lineup includes "Fisch in the Morning" (morning drive), Amy Grey (middays), Holden (afternoons), and Michael Maze (nights), plus weekend programs "Digital Takeover with DJ Darth Fader" and "HomeBrew Local Music Show".
In November 2009, a Spanish tropical format, "Bomba 97.5" ("The Bomb") was launched on WMRQ-HD2 through its Glastonbury, CT studio. The format is simulcast on 60-watt Bolton, CT translator W248AB on 97.5. More recently, Red Wolf switched Bomba 97.5 (W248AB) to Bomba 97.1 (W246CC) to provide more coverage and more power. Bomba 97.1 FM is now 100 watts, reaching as far as Springfield, MA.